Streaming and sport
NOW (formerly NOW TV) sells Sky content as monthly memberships you can cancel any time. Here is how the passes and Boost work and what the official terms allow.
NOW
Information verified in September 2026.
Share only within your NOW household
The organiser must invite only people who belong to the household allowed by NOW. Together Price helps collect household contributions but does not change NOW's terms; the group stays private and is never listed in the public marketplace.
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NOW splits Sky content into separate memberships: Entertainment for series and Sky channels, Cinema for films, and Sports for live football and other events, including shorter day or week passes. Each one is billed monthly and cancellable, and the prices are published on nowtv.com where they change with the current offers.
Without an add-on, NOW normally allows one stream at a time. Boost raises this to two simultaneous streams in up to Full HD with Dolby 5.1, and Ultra Boost to three in up to 4K UHD with Dolby Atmos on supported content and devices. These are stream limits, not numbers of people. NOW lets you sign in on multiple supported devices, but only the allowed number can watch at once; the official sources checked do not state a fixed total device-registration limit or a separate address-verification rule.
Frequently asked questions
It depends on which memberships you take and whether you add Boost, and the amounts move with current offers. Check nowtv.com for the prices that apply today.
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